Alchemy of Business

Create a thriving business doing what you love.

A live, intimate, and interactive training with masculine structure + feminine energetics + mentorship to take your business to the next level.

Growing your business can feel sooo challenging.

Confusion can leave you staring at your computer for hours.

Overwhelm takes over when you have an endless to-do list that leaves you procrastinating.

Fear about being judged can be paralyzing, resulting in wasted energy.

I know what it can be like.

You probably went into your profession because you are passionate about helping people - not because you wanted to be a business owner.

And… you see the great possibilities there in creating a business that you love and how it can offer FREEDOM with time, location and finances.

“During the Alchemy course, I followed my bliss and moved to a tropical paradise where I am creating remotely and my heart and soul are eternally thankful.”

Being guided by and learning countless invaluable gems from Alice not only alchemized my business knowledge and uplevelled my confidence. It changed my whole life!”
~ Danielle, Mindset & Transformation Coach

Hi, I’m Alice

I’m a women’s embodied leadership coach and mentor for conscious entrepreneurs. I’m an Aries fire starter, led with passion and fuelled by pleasure.

Clients come to me with imposter syndrome, confusion, and overwhelm, to name but a few. I help them feel confident in their magic, put themselves out there, and create a business and life they love.

In my 15 years as an entrepreneur, I have come to see that there are

3 Essential Pillars

every business owner needs to be successful:

  • Masculine Structure

    Clarity, Focus, Accountabilitly so you can create the structure to keep your dreams moving forward.

  • Feminine Energetics

    Magnetism, Expression, Pleasure & Shadow work so you can get out of your own way and stand in your full power.

  • Mentorship

    Guidance, support, community to help you get unstuck, problem solve with and keep you inspired and motivated.

This is why I created…

Alchemy of Business

Turn your gifts into gold.

An 8 week, live online training for female entrepreneurs
who want to grow their burning passion into a profitable business.

Alchemy is a powerful blend of skills and strategy, combined with deep inner work needed in order for you to fully stand in your power so you can alchemize pleasure, passion, and profits. 

It’s the best of high level group coaching + 1:1 support so you get individual attention along the way.

Get clear on exactly what your next step is to grow your business

Alchemy gives you a proven roadmap to know how to grow your business with aligned action & feminine energetics so you can create more space for what you love to do the most.

In this module, you’ll:

✔ Be guided through a visioning process that has you expanding the possibilities of what you can create for your precious life.

✔ Get crystal clear on what you wish to manifest for your business.

✔ Identify what matters the most to you in your life, and create a business blueprint that puts what’s important to you at the center of what you do.

✔ Uncover your deepest desires of how you want to feel in your business and how to create from this place.

“Before Alchemy, I couldn’t imagine what was really possible for me in my business… after this module, I could clearly see a path forward to offer my services from the deepest place in my heart.” ~Chelsey, Death Doula

In this module, you’ll:

✔ Get my 12 powerful questions to understand exactly who your ideal customer is and speak directly to their hearts.

✔ Learn to attract clients you love - those who you feel more energized with because you can be 100% YOU.

Communicate your offering to the world with impactful language that speaks to the power of your abilities.

✔ Reduce the time you spend writing copy in half while having your clients feel like you are speaking directly to them.

“I cried tears of relief after Alice guided us through a powerful practice to connect with my soul clients. Now I finally feel like I get them… and am able to speak authentically from my heart and not hold back.” ~Megan, Sound Healer

In this module, you’ll:

✔ Get super clear on what your message is - so that you become the memorable, go-to person in your field

✔ Know exactly what to say when people ask you the question, “So, what do you do?” that leaves them thinking about you days after the party ended.

Stand out from the crowd without feeling like you’re being too loud. With so many people competing for attention, you can get visibility without having to scream.

Stand in your power without overpowering others. (Bye-bye, imposter syndrome!)

“This course isn't simply teaching you how to create a business and share the offering wisely…  it also shows you how to process all the emotional content, so you actually get shit done.” ~Mira Black, Artist

In this module, you’ll:

✔ Discover what you single most important marketing asset is - how how to maximize it’s capacity.

✔ Know exactly how to nurture your relationships in a way that nourishes you and your clients.

✔ Curate a community of people who know, love and trust you, you have loyal customers who want to get in on everything you offer. 

✔ Create an irresistible opt-in to build relationships with new and existing clients so you have a flow of people that love your work.

“Alice has a very playful and clear approach to creating solid businesses. She knows how to combine emotions, clear communication, and hard facts effectively. I love to brainstorm with her–she always finds good solutions.”
~Eleanor, Dating Coach

In this module, you’ll:

✔ Learn exactly what you do - and do not need on your website so you don’t get stuck for months before you finally launch your services

✔ Understand that your website isn’t really about you… it’s about your client. Learn to write in a way that speaks directly to their hearts and makes them want to buy from you.

✔ Learn my 5 part framework to creating anything and everything and use this in all your communications.

✔ Diminish being overwhelmed with technology and keep your website simple to maintain.

“This course gave me so much creative energy. During all the weeks of the course, every day, I was having new ideas, I had this creative force and I believe it's from the magic that we created.” ~Merce, Creator of Alohaua & Happy Dance

In this module, you’ll:

✔ Step into your creative brilliance and design a unique signature program that reflects your gifts and passion.

Define the core purpose, format, and structure of your offering to guide your clients on a transformative journey.

Map out the stages of your client’s evolution, understanding their needs and emotions at each step.

✔ Develop actionable steps and milestones that lead to measurable success and lasting impact for your clients.

“Alchemy was such an accelerator in my soul biz! I still feel ripple effects..like 2 years after. So much has been created and launched since then. Love you queen. ~ Jenny Sun

In this module, you’ll:

✔ Uncover your unique niche that magnetically draws in your ideal audience and speaks straight to their hearts.

✔ Create a captivating profile photo and bio that grab attention and make a memorable first impression on Instagram.

✔ Establish a consistent posting rhythm to build trust and keep your followers eagerly awaiting your next post.

✔ Spice up your content with carousels, stories, and reels to keep things fresh and your audience engaged.

“Being part of the Alchemy business mastermind with Alice has been a transformative experience. Alice's guidance and support have helped me clarify my vision and given me practical tools to elevate my business to new heights. The sense of community and the deep, soulful approach to business strategy has empowered me to step into my leadership with confidence and authenticity. I’m incredibly grateful for the breakthroughs and growth I’ve experienced through this mastermind!"
~Kyla, Intimate Life Coach

In this module, you’ll:

✔ Clearly price your offerings in a way that makes you exhale.. yes…

Value your time. Eliminate that icky feeling when someone asks about your rates and stop lowering your prices (or even doing things for free!).

✔ Completely shift your wealth frequency with a Money ritual that will liberate old stories of lack and alchemize it into abundance.

✔ Clearly understand the blockages that have held you back from fully receiving financial abundance

“I didn’t realize the deep core beliefs I had which were keeping me from feeling that I am worthy to charge what I really want. After this session, everything shifted. I raised my prices on my programs and it felt amazing!”
~ Jessica, Yoga teacher

In this module, you’ll:

Step into your brilliance and let yourself shine, confidently standing in your offerings and communicating them to the world.

Strategically plan your launch—whether it’s your first or you’re a seasoned pro—to make a powerful impact.

✔ Master an easy, 4-step process you can rinse and repeat in your marketing channels, making it crystal clear for your clients how they can take the next steps to work with you.

✔ Effortlessly create an Email Plan—a roadmap of 12 must-have emails for your launch sequence—to effortlessly guide your clients toward working with you.

“"Within 1 session, I got clear on my message, something I had struggled with for years! ~Larissa, Sound Healer

In this module, you’ll:

✔ Honor and celebrate the amazing progress you’ve made throughout the Alchemy program.

✔ Embrace shifts in your mindset and heart-set, empowering you to navigate future challenges and seize new opportunities

✔ Leave energized with a clear, actionable plan to continue growing your business with confidence and purpose.

✔ Set inspiring goals for the future to maintain momentum and achieve long-term success.

“Alice consistently goes above and beyond, always making herself available to answer any and all questions with thoughtful, insightful guidance. Joining Alchemy of Business was one of the best decisions I’ve ever made, and the impact has been truly life-changing" ~Terri

Ready to get started?

Plus, you get access to invaluable BONUS trainings

As your business grows, you’ll have these by your side:

Secrets for Getting Raving Testimonials

Sharing client stories and reviews is one of the most impactful ways to share about your work and offerings. Plus - this is a great way to celebrate the people in your world. I love to share stories of transformation because it is so inspiring to witness each other’s growth!

Empowered Photoshoots for Heart Based Entrepreneurs

Preparing for a photoshoot?

In this guide, I’ll share my best tips on how to have fantastic photoshoots for your personal brand. This is coming from a non-model that used to hate photoshoots :).

Tech Stack

Unlock the power of technology with our Tech Stack Bonus Module. Dive into the essential tools and systems to streamline your workflow, enhance your client interactions, and scale your business effortlessly. Empower your practice with tech that supports your growth!

Testimonial Videos

Imagine what’s possible...

when you align your heart and actions.

Not only have I invested decades and tens of thousands of dollars into learning high-powered business skills…

I’ve also spent over ten thousand hours doing the deep inner work required to overcome fear, self-doubt, and imposter syndrome.

This combined experience is what uniquely qualifies me to lead you down your path of creating a successful and soulful business you love.

"Alice totally gets where I'm at and helps me get unstuck–quickly!"
~ Joyce, Bodyworker

MEET YOUR EXPERIENCED

Guest Experts

You also get to learn from the best of the best!
I’ve got 2 experts who are near and dear to me to share their unparalleled wisdom with you.

Amir Suissa is a serial entrepreneur, start-up investor, and business coach that takes companies from an idea to multi-million dollar business.

He is well-known for his direct, no BS approach to growing and scaling. Most importantly, he’s my life partner and loves to add spice into the mix!

Nadja Eriksson A story-based copywriter and mystical brand strategist, she helps conscious entrepreneurs, coaches, and creators scale their business with words that seduce and sell.

As a former coach herself, clients repeatedly rave about how much she “gets” them. Her words have sold out workshops, helped bring in over 2000 new leads, and boosted sales by up to 164%. 

Here’s everything you’ll get with

Alchemy of Business

  • 10 Live Modules

    Learn the vital business skills to build a solid foundation to grow your business. Alice leads these LIVE so you can ask questions, interact and implement all along the way. You'll move forward in your business with confidence and clarity.

  • 2 Private Coaching Calls

    You'll have my eyes on you! Book your two 1:1 coaching with me on your journey when you want to work, in real time, together and get my dedicated support.

  • Review + Q&A Sessions

    Post your work each week in our online group and have it reviewed personally by Alice & receive invaluable group feedback. This is a HUGE support as you've got us in your back pocket as you create and refine your offerings.

  • 3 Bonus Modules

    Get bonus modules that will catapult your business as you grow. You'll receive the behind the scenes of what softwares I use, how to get raving testimonials, top tips on getting the most out of photoshoots, and more.

  • Mindset Coaching

    Receive support, inspiration, pep talks and powerful mindset shifts inside our Alchemy community chat.

Ready to elevate your business to the next level?

This is not your typical business course.

There’s no hiding here!

Our group is small enough that you’ll get individual support + the wisdom of the group feedback.

We blend masculine structure with feminine energetics so you can truly create a business that feels fully aligned and balanced.

You have lifetime access to all our sessions and recorded content so you can revisit it as your business grows.

Is Alchemy right for you?

IT’S FOR YOU IF…

 ✔ You know that your time is now–you
can’t put your dreams aside anymore.

✔ You have a passion or skill that you would love to create a business with or elevate your existing one.

✔ You can realistically commit 5-10 hours a week to growing your business.

✔ You are coachable and love to learn and grow in an intimate group setting.

✔ You are ready to kick self-sabotage to the curb and grow big time.

✔ You want a combination of deep soul work and solid business strategy.

IT’S NOT FOR YOU IF…

 ✔ Only want 1:1 coaching - contact me if you want to explore this option.

✔ You want a done for you service.

✔ Don’t want to put in the work to implement what you learn in Alchemy.

✔ Not willing to look at your shadows and limiting beliefs.

✔ You want to stay stuck where you are and not take action to shift your perspective.

✔ Expect that things happen overnight. Building your business requires and dedication.

Listen, love…

There are countless business courses out there. Maybe you’ve even signed up to one or more yourself.

Many of them offer great value when it comes to the nuts and bolts
of building a business.

The downside?

These courses provide little to zero 1:1 support.

Women often tell me how they get lost among thousands of other participants.

In Alchemy, you’ll get my direct support because I know how vital
it is to ensure that you have clarity at every step.


On top of that, these courses focus solely on the left-brain, masculine side of building a business.

There’s no space for the wild feminine, who
needs the nourishment of an intimate group of sisters to feel seen and held.

She requires safety to dive deep into her vulnerable underbelly, exploring the old fears and shadows that made her hide and self-sabotage. 

After years of mentoring women, here’s what I know to be true:

For your soul’s passion to become
a successful business, you need to have

masculine structure and feminine energetics.

Let’s alchemize so that you can create a business that turns brings pleasure, passion and profits.

“Alchemy of Business has so many truly invaluable nuggets - transformational for a devoted and caring biz builder navigating
the unknown.


Alice holds and imparts deep, embodied wisdom into the business realm and rich personal growth in the process.”

Dawn, Psychosomatic Breath Worker

 FAQs

Got questions? My team and I are here for you!
Email us at love@alicehong.com and we will respond as soon as possible.

  • You get life-long access to all the recordings, so you can re-watch modules or catch up on important information if you ever fall behind.

  • Yes, payment plans are available. Contact us and we can discuss this together.

  • No. What you do need, is a passion that you wish to explore turning into a business. This is not a course for people who have no idea what they have to offer. On the other hand, if you have too many ideas, bring them, and we will help you clarify and focus on your business.

  • This is an online course that meets group coaching. Unlike many online business programs where you get pre-recorded content and never meet the course creator, you have direct access to Alice and all content is delivered live. Why? Because we know the power of being seen. You will be supported not only to learn business skills, but you will also do the personal work needed to get out of your own way.

  • There are a maximum of 12 spots total for Alchemy.

  • You will have 2 hours of live calls each week. I recommend you set aside 2-6 hours of implementation time each to do homework and put your learnings into action. As with most things in life, the more you put into it, the more you will get out.

  • Yes - all the modules and course materials are recorded. You will receive a link to download the recorded sessions, so you have lifetime access to this content.

  • You will have a custom-designed student portal for Alchemy with all your workbooks, resources, and recordings. The live sessions are once per week via zoom. Live session content is delivered live, by Alice or featured guest experts. Sessions are recorded and available within 48 hours.

  • I fully stand behind the value of my programs and offer a discovery call before the program begins to ensure we are a good match. You are responsible for full payment of fees for the entire program, regardless of whether you actually attend or complete the program, and regardless if you selected a lump sum or payment plan.

    No refunds will be issued for processed payments and all payments must be paid as agreed.

Ready to elevate your soulful business to the next step?